Privacy Policy

OVERVIEW

Thank you for choosing HAH Whisky Ltd. (Trading as The Cask Reserve) registration number 09768972. (“The Cask Reserve”, “company”, “we”, “us” or “our”). This privacy policy sets out how The Cask Reserve, collects, stores, uses, protects, shares and discloses your personal information. It applies to our website accessible at www.thecaskreserve.com its related services, websites, applications and tools, as well as any other services that we provide. By visiting or using the website you agree to the collection, storage, usage and disclosure of your personal information by us in the manner described in this privacy policy.

From time to time we will review our Privacy Policy. We will notify you about any changes to our Privacy Policy at any time by posting an updated version of the Privacy Policy on the website. We do not make any representations about third party web sites that may be linked to the website.

The processing of personal data shall always be in line with the General Data Protection Regulation (“GDPR”), and in accordance with country-specific data protection regulations applicable to The Cask Reserve.

We have implemented a number of technical and organizational measures to ensure the most complete protection of personal data processed through the website.

The website is not accessible to the general public and is a tool to view casks in your account, details about the casks and to order and pay for services, such as storage, reguages and samples. All data collected is collected securely and limited to information and documents required to transact business with you. Documents are stored securely on our company cloud based drive and account information within our website based CRM system.

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

WHAT PERSONAL INFORMATION WE COLLECT AND HOLD

We may collect the following types of personal information in order to provide you with our Services:

1. Account Data

Only clients who have purchased casks through The Cask Reserve are eligible for an account and this is created for each client manually by The Cask Reserve. In order to do this you must provide us with personal information (“Account Data”).

The Account Data includes information such as your name, username (which is the same as your email address) and your initial password (that The Cask Reserve generates and you are able to change).

Your username will not be publicised.

The Account Data may be processed for the purposes of operating the website, enabling you access to protected parts of the website, providing our services and ensuring the security of our website.

The legal basis for this processing is based on:

  1. your consent through your voluntary submission of the due diligence form and agreeing to these terms;
  2. the personal data being necessary for the performance of a contract to which you are a party;
  3. for carrying out pre-contractual measures; and/or
  4. any other legitimate interests as detailed below.

The registration of the account and voluntary provision of personal data is intended to enable us to offer you services that may only be available to registered users.

2. Profile Data

Creating a profile on the within the CRM on the website will allow us to personalise the information we provide you. We collect this data when you initially purchase cask/s or by other means on the website, such as the due diligence form (“Profile Data”).

The Profile Data can include information such as your phone number, mobile telephone number, payment details, email address, address and other contact information as required to use our Services on the website.

Your Profile Data is used to help us create a better experience for you on the website as well as authenticate your account and keep it and our Services secure. It is also used to carry out due diligence checks as required by HMRC. We may also use your Profile Data to enable certain account features. No information is made available to the public.

The legal basis for this processing is based on:

  1. your consent through your voluntary submission of the due diligence form and agreeing to these terms;
  2. the personal data being necessary for the performance of a contract to which you are a party;
  3. for carrying out pre-contractual measures; and/or
  4. any other legitimate interests as detailed below.

We may also use your Profile Data to market to you and provide you with notifications. You can choose to opt in or out of any marketing services we provide you.

3. Payment Data

You may provide us with your payment information, such as your credit or debit card details in order to purchase a service on our website (“Payment Data”). We may collect this information when you interact with any payment details or forms on the website. This data is not stored on our site but securely stored by the payment gateways used on the site (Stripe and/or PayPal please read their privacy policy documentation for further information).

The legal basis for this processing is based on:

  1. your consent through your voluntary submission of the form and agreeing to these terms;
  2. the personal data being necessary for the performance of a contract to which you are a party including the payment of goods or services; and/or
  3. any other legitimate interests as detailed below.

4. Additional Data

We may process information contained in any enquiry you submit to us either on the website or by other means such as an email, phone call or by contracting with us (“Additional Data”).

We may collect any information as provided by you in the due diligence form or email. This may include without limitation personal information provided by or obtained from third parties (such as a credit bureau) including navigation and demographic data and credit check information, and additional personal information we ask you to provide to verify your identity or when we suspect that you are in breach of our Terms of Service, this Privacy Policy or other policies (including your personal ID and your answers to any questions we pose to you).

We do not intentionally collect personal information from individuals under the legal drinking age nor do we intentionally market alcoholic beverages to anyone under the legal purchase age. If you are not of legal age to purchase alcohol either in your country of residence or in the country from which you are accessing the website, you must not provide us with your personal information and should exit the website immediately.

The Additional Data may be processed for the purpose of providing our services to you or to communicate with you and we will store and process your communications and information as needed.

The legal basis for this processing is based on:

  1. either through your consent through your voluntary submission of the form and agreeing to these terms or by your voluntary submission of data to us in other means;
  2. the personal data being necessary for the performance of a contract to which you are a party;
  3. for carrying out pre-contractual measures; and/or
  4. any other legitimate interests as detailed below.

By submitting the form or making contact with us such personal data is transmitted on a voluntary basis and you consent to its collection.

5. Subscription Data

As a client you are included in a list which is generally used for client notifications and on rare occasions other forms of marketing communication.

This Subscription Data includes your name, email address and preferences or other data.

The Subscription Data is processed for the purpose of informing you by means of client notification email or other offer form. The personal information collected for any marketing related emails you will have the option to unsubscribe.

The legal basis for this processing is based on:

  1. your consent through your voluntary submission of the due diligence form and agreeing to these terms; and/or
  2. any other legitimate interests as detailed below.

By submitting the form and voluntarily providing us with your data, you are providing consent to the use of such data by us. For the purpose of revocation of consent there is a corresponding unsubscribe link found in each subscription email.

6. Log Data

We may receive information when you view content on or otherwise interact with our Services (“Log Data”). We may receive this Log Data automatically.

This Log Data may include information such as personal information from your interaction with the website and its content, our Services and our advertising, including without limitation device identifiers, device type, geo-location information, connection information, statistics on page views, traffic to and from the website, mobile network information, time, date, referring URL, the type of operating system and browser, ad data, IP address, server address, date and time of your visit to our website, information of documents you download, pages visited, search terms, cookie information, and standard web log data.

The Log Data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you.

The legal basis for this processing is based on:

  1. the personal data being necessary for the performance of a contract to which you are a party;
  2. or carrying out pre-contractual measures; and/or
  3. the legitimate interests of carrying out our business in favour of the well-being of all our employees and the shareholders, providing personalised Services to you and any other legitimate interests as detailed below.

In rare circumstances, personal information is provided to us by third parties such as our related entities, service providers or other organisations conducting activities on your behalf. With your expressed consent, your personal information may be used and disclosed to us this way. The purposes as outlined above may include the processing of such personal data to the extent necessary for us to comply with a law, regulation or legal request or to protect the safety of any person or to prevent fraud.

HOW PERSONAL INFORMATION IS USED

Our principal purpose in collecting, using and storing your personal information is to provide the Services in a personalised, safe and efficient manner. We collect, use, store, share and disclose your personal information to:

  1. conduct our business, generate content and provide customer support and payment services (including updates and improvements);
  2. administer contracts including to negotiate, execute and or manage a contract with you;
  3. for our administrative, marketing (including direct marketing), planning, product or service development, quality control, survey and research purposes, and our related bodies corporate, contractors and employees or service providers;
  4. to conduct business processing functions including providing personal information to our related bodies corporate, contractors, service providers or other third parties, including but not limited to providing your information to a contractor and other goods and services provided in the website;
  5. to provide your updated personal information to our related bodies corporate, contractors, employees or service providers;
  6. provide, administer, market and manage the website, including but not limited to, providing you with customary search results for use in our website;
  7. research, develop and improve the website;
  8. communicate with you;
  9. provide you with access to protected areas of the site and to authenticate your account;
  10. conduct surveys to determine use and satisfaction with the website;
  11. detect, investigate and prevent potentially unlawful acts or omissions or acts or omissions with the potential to breach our Terms and Conditions accessible on the website (“Terms and Conditions”), this Privacy Policy or any other policy;
  12. enforce our Terms and Conditions, this Privacy Policy or any other policy;
  13. verify information for accuracy or completeness (including by way of verification with third parties);
  14. comply with our legal obligations, a request by a governmental agency or regulatory authority or legally binding court order;
  15. combine or aggregate your personal information with information we collect from third parties and use it for the purposes set out this Privacy Policy;
  16. aggregate and/or make anonymous your personal information, so that it cannot be used, whether in combination with other information or otherwise, to identify you;
  17. resolve disputes and to identify, test and resolve problems;
  18. notify you about the website and updates to the website from time to time;
  19. supply you with generalised, targeted or personalised marketing, advertising and promotional notices, offers and communications, and measure and improve our marketing, advertising and promotions based on your ad customisation preferences; or
  20. protect a person’s rights, property or safety.

If you access the website from a shared device or a device of a third party (such as in an internet café), your personal information may also be available to other persons who access that device.

DISCLOSURE OF PERSONAL INFORMATION

We only share information with your consent, to comply with laws, to protect your rights, or to fulfil business obligations.

We may disclose your personal information to third parties for the purposes contained in this Privacy Policy, including without limitation to:

1. Service providers

We may engage with other companies, organisations and contractors and outsourced service providers who assist us to provide, or who perform the Services we provide to you. The service providers include:

  1. information technology service providers such as web host providers and analytical providers;
  2. mailing houses;
  3. market research organisations to enable them to measure the effectiveness of our advertising; and
  4. specialist consultants.

2. Affiliates and our staff

We may disclose your personal information with our affiliates and staff members for the purpose of conducting our business.

In the event that we are involved in a merger, acquisition, or sale of assets we may disclose your personal information to such entities that we propose to merge with or be acquired by.

3. Third parties with your consent


We may disclose your personal data to third parties to whom you expressly ask to us to send the personal data to or to third parties you consent to us sending your personal information to.

We may also, with your consent or at your direction, disclose your personal information to your authorised representatives.

4. Law and public interest


We may disclose your personal data if we believe that it is reasonably necessary to comply with a law, regulation, legal process or governmental request. We may also disclose your person data to protect the safety of any person or to protect the safety or integrity of our platform including for security reasons.

We may share your personal data with such third parties subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your personal data only on our behalf and pursuant to our instructions.

We will take reasonable steps to ensure that anyone to whom we disclose your personal information respects the confidentiality of the information and abides by the APPs or equivalent privacy laws.

We will never share, sell, rent or disclose your personal information in ways different from what is disclosed in this Privacy Policy.

USE OF COOKIES

We (or a third party providing services to us) may use cookies on our website. A Cookie is a small file that may be placed on your computer when you visit the website. Most browsers now recognise when a cookie is offered and permit you to refuse or accept it. If you are not sure whether your browser has this capability, you should check with the software manufacturer, your company’s technology help desk or your internet service provider. If Cookies are disabled, we may not be able to provide you with the full range of our Services. We note that web browsers are generally set up to automatically accept cookies.

Cookies may collect and store your personal information. This Privacy Policy applies to personal information collected via Cookies. You consent and acknowledge that we collect your personal information through Cookies. We use both session-based and persistent cookies, dependent upon how you use or interact with this website. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them, or until they expire.

Cookies may be used to provide you with the Services, including to identify you as a user of the website, remember your preferences, customise and measure the effectiveness of the website and our promotions, advertising and marketing, analyse your usage of the website, and for security purposes. Some of our Services may not function properly if you disable cookies.

You also may encounter Cookies used by third parties and placed on certain pages of the website that we do not control and have not authorised (such as webpages created by another user). We are not responsible nor liable for the use of such Cookies.

The website may also include links to third party websites and applications and advertising delivered to the website by third parties (“Linked Sites”). Organisations who operate Linked Sites may collect personal information including through the use of Cookies. We are not responsible nor liable for Linked Sites and recommend that you read the privacy policies of such Linked Sites before disclosing your personal information. For the avoidance of doubt Linked Sites are not subject to this Privacy Policy.

The website is hosted by an online service provider which may change from time to time. Our service providers’ use of Cookies is not covered by our Privacy Policy.

STORAGE AND SECURITY

We will process personal data securely and apply and maintain appropriate technical and organisational measures to protect personal data.

We store, protect and process your personal information by taking reasonable steps. The reasonable steps we take include protecting the information from misuse or loss and from unauthorised access, modification or disclosure.

The transmission and exchange of information is carried out at your own risk. We cannot guarantee the security of any information that you transmit to us, or receive from us. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Please note that any collection of documents through our due diligence form is stored securely in our company’s cloud storage and required due diligence information that we obtain is stored on your client user profile within our website CRM system. Both documents and due diligence information is only accessible by authorised staff and only used in accordance with HMRC requirements to “Know you Customer”.

RETENTION OF DATA

We keep personal information from active accounts as long as it is reasonably needed for our operations and to fulfil the purposes set out herein. We will also keep personal information from accounts that have been deactivated where we are legally required to and also where it is necessary to stop fraud, collect outstanding fees, troubleshoot problems, or otherwise enforce our other policies accessible on the website.

MANAGING YOUR PERSONAL INFORMATION

Subject to the GDPR, you may request to access the personal information we hold about you by contacting us. All requests for access will be processed within a reasonable time.

1. Accessing or Rectifying your Personal Data

Should you wish to know what information we hold or wish to update your information, we ask that you email us with your request and/or the information that you would like updated. Please email info@thecaskreserve.com or info@hahcws.com

2. Deletion

We keep data for as long as it is needed for our operations or HMRC requirements. If you cease to be a client of The Cask Reserve your account will be deleted and become inaccessible, your data will no longer be visible on your account. However we may need to retain some information for a period of 5 years in order to comply with certain HMRC requirements . Please keep in mind that third parties may still retain copies of information you have made public through our website.

If you wish to have us delete your data, please email either to info@thecaskreserve.com or info@hahcws.com.

3. Object, Restrict, or Withdraw Consent

Please note that this website only acts as a portal to access your account to view casks that you hold and request services. With this in mind we therefore only request and store limited information to ensure we are able to provide services to you and the information stored is required for you to remain a client of ours.

This can make requests of objection, restriction or withdrawal of consent challenging. However, you are able to opt out of marketing related email communication should you wish. This can be done by contacting us by email or using the unsubscribe link in the footer of any marketing communication.

You may withdraw your consent to the processing of all your personal data at any time. If you wish to exercise this right, you may do so by contacting us.

Please email either to info@thecaskreserve.com or info@hahcws.com.

INTERNATIONAL TRANSFER OF PERSONAL DATA

Where we transfer personal data outside of the UK, European Union or EFTA States, we ensure an adequate level of protection for the rights of data subjects based on the adequacy of the receiving country’s data protection laws.

OVERSEAS DISCLOSURE

We may disclose personal information to our related bodies corporate and third-party suppliers and service providers located overseas for some of the purposes listed above. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.

We may disclose your personal information to entities located outside of the country where you reside, including the following:

  1. our related bodies corporate;
  2. our data hosting and other IT service providers, located in various countries;
  3. other third parties located in various foreign countries.

By providing your details, you consent to your information being disclosed in this manner.

NOTIFIABLE DATA BREACHES

The Cask Reserve takes data breaches extremely seriously.

If you reside in the UK, European Union of EFTA States, we will endeavour to meet the 72-hour deadline as imposed by the GDPR, to report any data breach to the supervisory authority where a data breach occurs that will likely be a risk to you.

Further, where there is likely to be a high risk to your rights, we will endeavour to contact you without undue delay.

We will review every incident and take action to prevent future breaches.

AUTOMATED INDIVIDUAL DECISION-MAKING, INCLUDING PROFILING

If you reside in the UK, European Union or EFTA States, you shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you, or similarly significantly affects you, as long as the decision is not necessary for entering into, or the performance of, a contract between us, or is not authorised by Union or Member State law to which we are subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or is not based on your explicit consent. If you wish to exercise your rights, please contact us.

Please email either to info@thecaskreserve.com or info@hahcws.com.

DIRECT MARKETING MATERIALS

On rare occasions we may send you direct marketing communications and information about our products and services that we consider may be of interest to you. These communications may be sent in various forms, including mail, SMS, fax and email, in accordance with applicable marketing laws, such as the Spam Act 2003.

In addition, at any time you may opt-out of receiving marketing communications from us by contacting us (see the details below) or by using opt-out facilities provided in the marketing communications and we will then ensure that your name is removed from our mailing list.

Please email either to info@thecaskreserve.com or info@hahcws.com.

CONSENT

As a client you provide initial consent to be contacted by us for the purpose of client notifications, invoices or on rare occasions marketing material. We would like to advise you that you may opt-out of marketing materials at any point either by contacting us or using the “Unsubscribe” link in the footer of any marketing related email.

For all areas of the website where consent is given it may be easily able to be withdrawn by contacting us by email. 

If you believe that consent has not been given freely or in breach of the terms of this Privacy Policy, 

Please email either to info@thecaskreserve.com or info@hahcws.com.

LINKS

Our website may contain links to other websites operated by third parties. We make no representations or warranties in relation to the privacy practices of any third-party website and we are not responsible for the privacy policies or the content of any third party website. Third party websites are responsible for informing you about their own privacy practices.

CONTACT

If you receive communications purporting to be connected with us or our Services that you believe have been sent to you other than in accordance with this Privacy Policy, or in breach of any law, please contact us using our contact details on the website.

If you have a question or concern regarding this Privacy Policy or you would like to make a complaint, please contact us by email us at info@thecaskreserve.com or info@hahcws.com